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At Elite Golf Shop (“we”, “us”, or “our”), operating through birdiegolfsupply.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website or make purchases of our premium golf equipment and apparel.

1. Information We Collect

To provide our performance-focused golfers with exceptional service, we collect the following types of information:

  • Personal Identification Information: Name, email address, phone number, shipping/billing address when you create an account or place an order.
  • Payment Information: Credit/debit card details (processed securely through PCI-DSS compliant systems), PayPal email (we never store full payment details).
  • Transaction Details: Purchase history, product preferences, and order tracking information.
  • Technical Data: IP address, browser type, device information, and website usage patterns through cookies and similar technologies.
  • Communication Records: Correspondence with our customer service team via email or phone.

2. How We Use Your Information

We use your data to deliver the premium service our golf enthusiasts expect:

  • Process and fulfill your orders for golf equipment, clothing, and accessories with tournament-ready speed
  • Provide customer support and respond to inquiries about our products
  • Improve our website functionality and user experience
  • Send service-related communications (order confirmations, shipping updates)
  • Conduct security checks to prevent fraud (particularly for high-value club sets)
  • Analyze shopping patterns to better serve our international clientele
  • Comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We value your trust and only share information when necessary:

  • Payment Processors: Secure sharing with PCI-DSS compliant payment gateways (Visa, MasterCard, JCB, PayPal) to complete transactions.
  • Shipping Providers: Limited delivery information to fulfill orders globally (excluding certain Asian and remote regions).
  • Service Providers: Trusted partners who assist with website operations, analytics, and marketing (under strict confidentiality agreements).
  • Legal Compliance: When required by law or to protect our rights, property, or safety.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve golfers worldwide (with noted regional exceptions), your information may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws through Standard Contractual Clauses or other approved mechanisms.

5. Data Security

We implement industry-standard measures to protect your information:

  • SSL encryption for all data transmissions
  • PCI-DSS compliance for payment processing
  • Regular security audits of our systems
  • Limited employee access to personal data
  • Secure storage with access controls

Despite our precautions, no internet transmission is 100% secure. We encourage golfers to use strong passwords and monitor account activity.

6. Your Rights

Under GDPR and other privacy laws, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (subject to legal requirements)
  • Restrict or object to certain processing
  • Receive your data in a portable format
  • Withdraw consent where processing is consent-based

To exercise these rights, contact our Data Protection Officer at [email protected] or +44 (0)116 123 4567.

7. Cookies and Tracking Technologies

Our website uses cookies to:

  • Remember your preferences and shopping cart
  • Analyze site traffic and improve performance
  • Provide personalized content for serious golfers
  • Enable secure checkout processes

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

8. Children’s Privacy

While we offer junior golf clothing, our services are not directed at children under 16. We do not knowingly collect their data without parental consent.

9. Policy Updates

We may update this policy to reflect changes in our practices or legal requirements. Significant changes will be notified through our website or email.

10. Contact Us

For privacy-related inquiries, contact our Leicester-based team:

Elite Golf Shop
Data Protection Officer
59 Welford Pl, Leicester, GB LE3E 3ZS
Email: [email protected]
Phone: +44 (0)116 123 4567

Thank you for trusting Elite Golf Shop with your golf equipment needs. We’re committed to protecting your privacy as seriously as we are about improving your game.